Client Work 002: Caro Miller
"Is It Over" EP Release
Project Description:
a local NYC singer/songwriter releasing her debut EP, “Is It Over” with a release party. The work centered around creating a cohesive beverage offering for the party, marrying the album and artist’s aesthetic with the host space’s (Hi-Note’s) beverage capabilities - resulting in a bespoke menu highlighting the bars existing cocktails as well as a custom cocktail developed for the project]
Tags:
concept development, menu development, recipe development, recipe testing
a local NYC singer/songwriter releasing her debut EP, “Is It Over” with a release party. The work centered around creating a cohesive beverage offering for the party, marrying the album and artist’s aesthetic with the host space’s (Hi-Note’s) beverage capabilities - resulting in a bespoke menu highlighting the bars existing cocktails as well as a custom cocktail developed for the project
figure 001: Caro Miller
Client Work 002: Caro Miller
"Is It Over" EP Release
Tags:
concept development, menu development, recipe development, recipe testing
Project Description:
a local NYC singer/songwriter releasing her debut EP, “Is It Over” with a release party. The work centered around creating a cohesive beverage offering for the party, marrying the album and artist’s aesthetic with the host space’s (Hi-Note’s) beverage capabilities - resulting in a bespoke menu highlighting the bars existing cocktails as well as a custom cocktail developed for the project
challenge
an up-and-coming pop artist needing a breakout event to celebrate the official release of her first self-made project, inviting both friends and family as well as industry professionals
the event was to be hosted at a local East Village bar, requiring creative executions in the food and beverage space to align with both the vision of the artist and the realities/materials the bar could facilitate
develop a one-of-a-kind beverage experience to bring a new work of music to life
opportunity
challenge
an up-and-coming pop artist needing a breakout event to celebrate the official release of her first self-made project, inviting both friends and family as well as industry professionals
the event was to be hosted at a local East Village bar, requiring creative executions in the food and beverage space to align with both the vision of the artist and the realities/materials the bar could facilitate
develop a one-of-a-kind beverage experience to bring a new work of music to life
opportunity
challenge
an up-and-coming pop artist needing a breakout event to celebrate the official release of her first self-made project, inviting both friends and family as well as industry professionals
the event was to be hosted at a local East Village bar, requiring creative executions in the food and beverage space to align with both the vision of the artist and the realities/materials the bar could facilitate
develop a one-of-a-kind beverage experience to bring a new work of music to life
develop a one-of-a-kind beverage experience to bring a new work of music to life
opportunity
inspiration
the inspiration for the menu stemmed from the artist herself, her EP’s overall sonic “vibe”, and the mental imagery she wanted to evoke from the project’s aesthetic. The EP was filled with personal anecdotes on love, moving on, prioritizing herself and questioning love, with sonic aesthetics the gave a sultry, r&b-adjacent, cheeky, and emotive pop experience.
connecting the vibe and aesthetics of the project to the bar’s current beverage offerings required collaboration with the bar team on ingredients and flavor profiles for their cocktails to ensure cohesion. I selected the existing cocktails on the menu to individually match the story and sound of each song, creating a sensory relation between sound and taste. I wanted the cocktails to both represent and invoke the emotions and stories displayed in the songs.
a custom-built cocktail was also developed to represent the overall feeling of the EP (the “Is It Over”). Working with Caro, we aligned on having the cocktail match the color scheme for the EP artwork (warm colors and floral imagery), with flavors that represented both the uplifting and bitter sides of the project. The result was a take on an aperitif-spritz hybrid, leveraging a sweeter profile to add universal appeal to the cocktail, while balancing the bitter and sweet notes of the ingredients used.
figure 002: Direction 1 ideation
*need more red
needs garnish
creamsicle flavor?
sparkling on top
sweet and bitter
figure 004:"Is It Over" tasting notes
a tinyyyy bit herbal
figure 003: Direction 2 ideation
the work
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the “Is It Over” cocktail
a spritz w/ aperitif, grapefruit cordial, pineapple, grenadine, cava, rosemary
(1.5 oz) Cappelletti +
(.5 oz) Grapefruit cordial +
(.5 oz) Pineapple juice +
(2 oz) Cava +
(.25 oz) Grenadine +
Rosemary garnish
figure 005: "Is It Over" final drink
Other offerings featured the below, with songs from the EP paired with existing cocktails developed by Hi-Note:
if you like...
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“Bloom”: try the n/a blanc de blancs woody’s california
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“Flowers”: try the Clockwork Rose (Negroni w/ pisco, mezcal, bergamot rose tea, aperitivo, rose vermouth)
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“Out of It”: try the Lost in Spice (Espresso Martini w/ vodka, espresso, chai, coffee liqueur, star anise)
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“Good Tipper”: try the Capricious Sun (Milk punch w/ rhum, fig leaf, guava, coconut, sencha tea, lime)
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“Sad”: try the Time Traveler (Paloma w/ reposado tequila, pamplemousse, chipotle, thai iced tea, lemon)
figure 006: Caro Miller at her release party
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figure 007: Release party pairing menu
figure 008: Guests at release party